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Brennan Ward · Deal Desk
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Sample 5 of 7

“How do you work with Legal, Finance, and Product?”

Public-sector new logo: one question per function

Deal: Lakeshore County — Platform New Logo (fictional public-sector account)

Situation

Lakeshore County is tax-exempt, needs a cooperative purchasing vehicle, and their procurement office rejected our standard order form twice.

Who I brought in, and why

Function Question I brought What came back
Legal Which of the county’s 11 redlines are real (public records, indemnity caps, governing law) vs. boilerplate we can accept? 3 real, 8 accept. Turnaround: 2 days instead of a full review cycle.
Finance / Tax Certificate on file? Billing entity correct? Certificate needed before booking. I got it from the AE before the order form went out.
RevOps Does the co-op contract vehicle change the booking type? Yes: reseller-fulfilled. Changed the quote record so it didn’t bounce at booking.
Product Does the FedRAMP Moderate boundary cover their use case? Yes, with one module excluded. Removed it from the quote before the customer found it.

Result

Third order form accepted. Booked clean the first time through order management.

The habit behind it

I go to each function with a specific question and a proposed answer. “Here’s what I think, tell me if I’m wrong” gets a reply in hours. “What should we do?” gets a reply in days.